![]() ![]() These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. To complete our coverage of this trending segment, we will renew our Barbershops: Global Market Brief study, which will survey barbershops across key countries to find out which products and services are most popular, which brands are making an impact, and what are the latest developments in the segment. Products designed with men in mind will continue to rise and, along with them, so will the number of barbershops. Furthermore, about 80% of respondents have purchased hair care products or toiletries in the past six months, and over 60% have purchased skin care products in particular. ![]() Our consumer survey,with over 500 respondents, indicates that more than 60% of the men feel that taking care of their appearance is essential. Among the top five brands that are creating value in this category are Paul Mitchell’s Mitch, Redken Brews, Reuzel, Layrite, and American Crew.īy contrast, in the beauty and personal care market, products tailored to men’s needs continue to increase share, albeit at a slower pace. Hair styling products and sprays account for the majority of revenue in the men’s segment at an almost 80% share. Some brands that managed to increase revenue during this period over last year include Paul Mitchell, Reuzel, and Zenagen, all recording double-digit growth rates. Overall salon retail was down 8.3% in Q1 this year as compared to Q1 a year ago, but sales for men’s products declined even further at -14.8%. While adding a shave or beard service has been successful for salons, getting men to purchase a hair product from the salon has been less so. ![]()
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